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Privacy Policy

Confidentiality policy

This website is owned and managed by “By Surprise BG” EOOD. We understand that as a visitor to our Website, you may have questions about the information you provide to us and about how we process it.

Because we respect your right to maintain the confidentiality of your personal information, with this Privacy Policy we would like to explain what information we collect on the Website and how we use it. This Privacy Policy only applies to information collected through this Website and does not refer to information collected and processed by “By Surprise BG” EOOD on the basis of other lawful means subject to other regulation and specified explicitly in the Section General conditions and rules.

Please note that the use of this Website is also subject to your observance of the Terms of Use of the Internet Sites of “By Surprise BG” and the services provided through them.

Information that we collect

In case you choose to register with our Website and use the online services provided through it, you are required to provide some personal information, such as name(s), phone number, e-mail, address according to ID card, and other personal information according to the specifics of the service or your request. The information gathered is processed by “By Surprise BG” EOOD solely for the purpose of providing the requested services, the requests / orders placed by you and contacting you as our clients.

You are not obliged to and we do not require you to register or provide identifiable (personal) information to view our Website or to access most of its content.

In the event that, at your own discretion, you make your personal information, specific details about you or other information about you and your actions available on publicly accessible sections of the site, you should know that Law for the protection of personal data does not apply to this information and respectively “By Surprise BG” EOOD is not responsible for it.

Purposes for which we use the collected information

Purposes for which we use the collected information

We use the information gathered to manage and execute your requests for products or services, to provide you with the full service you need and to collect the amounts due for the products and services used; provide technical maintenance on our site; prepare proposals for concluding contracts, dispatch of goods by courier services; service a transaction denial; to evaluate your service request; send notifications of anything related to the products and services you use with us, send various notifications, alerts of problems, errors, or to respond to your submitted requests, complaints, suggestions; compile aggregated statistical information for our sales, services, customers, client history analysis, and create a profile to determine the right bid for you; identify and / or prevent unlawful actions or actions inconsistent with our terms of service; evaluate and measure the performance of our ads, and offer you advertising content that suits your needs; research and analyze the customer’s consumption of our services based on anonymous or personalized information to identify major trends, improve our understanding of our customers’ behavior, and collaborate with third parties to develop new services for our customers.

Your rights in relation to the processing of your personal data

Right to information: You have the right to ask us if and to what extent we process the personal data.

Right of Correction: If we process incomplete or erroneous data, you may at any time request us to correct or supplement them.

Right to Delete: You may request the deletion of personal data relating to you in the event that we process this data without a legal basis. Please note that there may be reasons why deletion should not occur immediately due to a regulatory requirement for data retention.

Right to limit processing: You may request a limitation of the processing personalizing data if:

You dispute the correctness of the data for the period, for which we must verify its accuracy; or

the processing of the data is without legal basis, but instead of deleting it, you want to limit its processing; or

we no longer need this data (for the intended purpose), but you need them for the establishment, exercise or protection of legal claims; or

you have filed an objection to the processing of the data, pending verification of the legal basis of the administrator.

Right to data transfer: You may ask us to provide the personal data you have entrusted to our care in an organized, orderly, structured, generally accepted electronic format if:

we are processing the data under the contract and based on the declaration of consent that may be withdrawn or a contractual obligation and

processing is done automatically

Right of objection: If we handle data about goals / tasks, purposes of public interest or the exercise of official authority that has been provided to us, or have indicated that we are processing data in our legitimate interest, you can object to the processing of data.

Right to appeal: If you believe that we are in violation of Bulgarian or European law, please contact us to clarify the matter. Of course, you have the right to appeal to the regulatory bodies within the EU and the Republic of Bulgaria within the institutions responsible for the protection of personal data.

For more information on data retention, who we share personal data with, and why, when and why we use automated algorithms, you can find in the Privacy Policy of “By Surprise BG” EOOD published at

Campaigns, games and promotions

On our Website there may be announcements of competitions, games and / or promotions you can participate in, as well as references to such initiatives (for example, on Facebook). We use the information you provide only if you have agreed to participate in these initiatives, in order to contact you.

Information collected through cookies. On this page, you will find information about what cookies are, how they are used by “By Surprise BG” EOOD, for what purposes and how you can manage them for this Website and other related sites.

Cookie Policy

Use of cookies

Cookies are short text files or small bundles of information stored on the Internet browser of your terminal device (PC, tablet, laptop or cell phone) when you visit different websites and pages on the Internet. The main purpose of cookies is to make the user recognizable on subsequent visits to the Web site. Some cookies also have a more specific application, such as storing user behavior on the site and making it easier for the user to use the Website. More information on how cookies work can be found on the Internet.

How are cookies used on this Website?

We use cookies on this Website primarily for the purpose of facilitating the use of the site, improving its operation, and storing information about user behavior. No personal data is stored in this process, i.e. through the cookies on the site. you cannot be identified as a person, so the data protection law does not apply to the collection of this information. Collected information from cookies is typically used in a generic way to analyze the user’s behavior on the Website, which allows us to improve the functionality of the site, the user paths, and the content we use.

What cookies are used on this Website?

Session cookies

This type of cookies makes it easier for you to use the site, and they store information temporarily only within the session of your browser. Typically, the information that is stored through them is what products you have added to the online store shopping cart, which pages of the site you’ve visited, and how you’ve accessed some information. These cookies do not collect information from your terminal device and are automatically deleted when you leave the Website or end your session on your browser.

Permanent cookies

They enable us to store specific browsing information, such as analyzing site visits, how you’ve reached the Website, what pages you’ve viewed, what options you’ve chosen, and where you visited after this Website. Tracking this information enables us to make improvements to the Website, including bug fixes and content expansion. The shelf life of this type of cookie varies according to its intended purpose.

Third Party Cookies

Our site has links to other sites or embedded content from other sites, such as Facebook, YouTube, Twitter, Google+, LinkedIn. It is possible that when visiting these sites or opening content from them, terminal cookies from these websites will be stored on your terminal device. These cookies are defined as third-party cookies, with “By Surprise BG” EOOD having no control over the generation and management of these cookies. This is why we encourage you to search for information about them and how to manage the third-party websites.

How can I manage the use of cookies from this Website?

All browsers allow you to manage cookies from a specially designed folder on your browser. You can block the receipt of cookies, delete all or part of them, or set your cookie preference settings before initiating a visit to Keep in mind that deleting or blocking cookies may adversely affect the functionality of our Website and, hence, your user experience.

Disabling or blocking cookies

Controlling, disabling, or blocking cookies is done through your browser settings. Below you will find links to help on the Internet on how to control cookies in different types of browsers. Keep in mind that a full ban on the use of all cookies may affect the site’s performance and access to certain information.

All cookies that are used on this Website are deleted / deleted automatically after a certain amount of time. This period varies up to 365 days according to the purpose of the particular cookie.