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About Us

The company

More than seventeen years

Advertising agency By Surprise was created in 2006 and quickly managed to establish itself on the advertising market. Among the great variety of competitive companies, we, from By Surprise, have a specific style of communication and approach to work, created to facilitate the client to a maximum extent. You will find a reliable partner and an accurate performer in us, both of your standard projects for consumable advertising materials and an extremely professional contractor for your large-scale advertising campaigns with large circulation and comprehensive logistics.

Direct import of promotional items

Here you will find the best prices and delivery times for direct import of promotional items from the following catalogues: More Than Gifts, Bullet, Avenue, XD Guide, Norwood, Reflects, Promotional Products and More, Promotion Tops, Hi Idea, Excursion, Addex, as well as preferential delivery terms of high-end products of established brands: Cerruti 1881, Ungaro, Jean-Louis Scherrer, Balenciaga, Mark Twain, Timberland, Marksman, Balmain, Jamie Oliver, Parker, Rotring, Waterman, Dunlop, Belfe, Lancetti, Nina Ricci, etc.

VIP gifts

A big range of VIP gifts and work with established brands will give you peace and guarantee of quality, needed so much for the successful implementation of your advertising goals. By Surprise has many suppliers and manufacturers in the whole of Europe, as well as in Turkey, the Near and Far East. We implement a great part of our large-scale projects directly in China, by which we can guarantee optimal prices and quick production of even the most extraordinary ideas for promotional gifts.

Fast delivery

We organize both a regular weekly import of promotional items from Europe and individual direct import depending on the particular requirements for your projects, which have to be implemented at a short notice. Thus, even within 24-hours, By Surprise can deliver to you the needed items for conducting your advertising campaign or event. We offer extremely fast and quality branding of your advertising items and promotional gifts, as well as an option for a branded sample before the implementation of the ordered amount.

Availability and endless possibilities

By Surprise can deliver to you the needed items for conducting your advertising campaign or event. You can rely on us for everything – from your branded promotional office pens to the usual gifts for important partners, as well as for promotional image gifts and corporate clothing. By Surprise has stocks of promotional items, promotional gifts, promotional textiles, diaries with calendar, pens, cigarette lighters, keychains, mugs, umbrellas, as well as luxury advertising items – leather wallets, folders from natural and artificial leather, rollerball pens and normal pens kits, wine items, promotional t-shirts, caps and work apparel. We can offer you a huge variety of samples of the offered items too in order to ascertain yourselves in the quality and characteristics of the products. What gives a gift an identity and style is the personal message and logo from you to be branded on the gift.


We get to know our clients in order to select and deliver really personal and memorable gifts for them.
We create a concept – a well-structured promotion mechanism and choose a suitable gift, so that you can have an effective promotional campaign.


International memberships

PSI member Advertising agency By Surprise is a member of PSI Germany – Promotional Product Service Institute – an international network, connecting companies focused on the development of the industry of promotional and advertising items. Participation in international exhibitions and fairs Advertising agency By Surprise participates as an exhibitor and participant in a number of national and international advertising exhibitions, among which PSI Dusseldorf, Advertising Expo Sofia, Copi’s Sofia, as well as in exhibitions in Turkey and China.

Participation in international exhibitions and fairs

By Surprise Advertising Agency participates as an exhibitor and participant in many national and international advertising exhibitions, including PSI Dusseldorf, Reklama Expo Sofia, Copi’s Sofia, as well as exhibitions in Turkey and China.


Advertising Expo 2008
Advertising Expo 2007
Advertising Expo 2006


By Surprise is a principal supplier of advertising materials for the Bulgarian market. We are at the base of the advertising gifts you have received recently, of the Christmas and business gifts given to you by your partners, of the image gifts you are planning to give. Our customers include:

For more than 10 years advertising agency By Surprise has been one of the biggest direct importers of promotional items and corporate gifts. We have an own base for printed materials, we offer design and branding and implement marketing campaigns.